Creative Smiles
Website, content and campaign support to boost clarity, trust & growth.
Creative Smiles needed a clearer, more polished online presence that could support patient enquiries, explain treatments properly and connect ongoing marketing activity across the website, Google Ads, Meta and social content.
The project focused on creating a more joined-up digital platform — helping potential patients understand the practice, explore treatment options and take the next step with confidence.
Website refresh
Photography
Google & Meta Ads
Social Content
Project overview
Creative Smiles is a dental practice based at The Jersey Lido Medical Centre, offering general dentistry, hygiene, orthodontics, implants, dentures, whitening and cosmetic treatments.
The existing online presence needed to feel more modern, easier to navigate and better suited to ongoing marketing. Key treatment information needed to be clearer, calls to action needed to be more visible, and campaigns needed a stronger base to send people to.
My role was to help bring the main pieces together: website structure, treatment/service content, campaign tracking, Google Ads and ongoing social media support.
The Challenge
The practice needed a website and marketing setup that could better support patient enquiries and treatment promotion.
Key areas to improve included:
The Approach
The website was refreshed around the information patients are most likely to look for: treatments, fees, finance, new patient details, emergency support and contact options.
The aim was to make the practice feel calm, professional and approachable while keeping the user journey simple.
Rather than building a website that only looked better, the structure was planned around practical patient actions — learning about a treatment, checking options, calling the practice or booking an appointment.
A major part of the project was improving how services were presented.
Treatment pages were structured to be clear, reassuring and easy to scan, helping patients understand what each treatment involves and when they might need it.
The Result
Creative Smiles now has a clearer, more flexible digital platform to support patient enquiries, treatment promotion and ongoing marketing.
The refreshed website gives the practice a more polished and patient-friendly online presence, with key information easier to find across treatments, fees, finance, new patient details and contact options. Service pages are structured to help people understand their options, feel reassured and take the next step with confidence.
By connecting the website with Google Ads, Meta tracking and ongoing social content, Creative Smiles also has a stronger base for campaign activity. Instead of treating the website, ads and social media as separate pieces, the project helped create a more joined-up online presence that can continue to adapt as services, offers and priorities change.
Key improvements:
Project recap
Client: Creative Smiles
Sector: Dental / healthcare
Location: Jersey
Services: Website refresh, treatment content, Google Ads, Meta tracking, social content, ongoing support
Website: creative-smiles.co.uk
