Jersey Self-Defence
Brand, website and campaign support for a local self-defence provider
Jersey Self Defence needed a clearer brand and digital platform to promote classes, trial sessions, courses and workshops to people looking for practical self-defence training in Jersey.
The project focused on moving the business away from a narrow martial arts identity and towards a clearer, more accessible self-defence message — supported by a refreshed brand, new website, course pages, content and Google Ads.
Website Design
Brand refresh
Digital & Print Ads
Photo & Video
Project overview
Jersey Self Defence provides practical self-defence training for adults, women, children, teens, businesses and private groups.
The website needed to make the offer easier to understand, with clearer routes for people interested in weekly classes, trial sessions, 8-week courses, women’s self-defence, kids and teens sessions, corporate staff safety and specialist workshops.
My role was to help refine the brand, structure the website, build campaign-ready pages and support local visibility through content and Google Ads.
The Challenge
The business needed a clearer public-facing identity and a website that could support different types of enquiry without overwhelming visitors.
Key areas to improve included:
The Approach
The brand and website were shaped around practical self-defence outcomes rather than martial arts terminology, helping the offer feel clearer and more accessible to a wider local audience.
The site was structured around the main enquiry routes: adults, women, kids and teens, trial sessions, 8-week courses, corporate training and specialist workshops. This made it easier for visitors to find the right option and understand what to do next.
Course and campaign pages were built with clear calls to action, supporting both organic enquiries and Google Ads traffic.
The visual style, copy and content were kept direct, confident and practical — reflecting the training while making the business feel approachable for people who may be nervous about getting started.
The Result
Jersey Self Defence now has a clearer, more professional platform for promoting self-defence training across different audiences and enquiry types.
The refreshed brand and website make the training easier to understand, while focused course pages and calls to action help support trial sessions, course sign-ups and corporate enquiries.
With Google Ads and content support added around the site, Jersey Self Defence has a stronger foundation for local visibility, campaign activity and ongoing promotion.
Project recap
Client: Jersey Self-Defence
Sector: Self-defence / training / martial arts
Location: Jersey
Services: Brand refresh, website design, course pages, Google Ads, content support, lead magnet video
Website: selfdefence.je
